Here is a simple tip if your Adwords adverts have suddenly started receiving a lower number of Click Throughs. I have an example were, recently while looking through certain trends in one of my clients Analytics reports I noticed that a high converting Adword advert had suddenly stop receiving it’s normal Click Through Rate (CTR). On closer inspection it appears that Google’s introduction of maps to local searches was the problem, as you can see below.
On the left is before the user starts scrolling, but to the right after scrolling a little you can clearly see that the map covers the adverts that were at the top of the column causing less Click Throughs.
Not always easy to spot, but it is something you should check if you have had a high performing keyword in the right column of the search results for a long period of time.
If any one else has lesser known tips, please share your wisdom below.
