First of all. Thanks for the information on how you found the site.

Yes. Adwords does work very well in this regard. I will go into this in detail in a later post. There is so much to talk about on this subject.

I myself feel that Adwords can be used for both Soft and Hard Marketing. It’s not the wording of the advert, but the placement. One thing that really puts me off reading articles and blog posts, is having an advert displayed right in the middle of a post which throws a user off their train of thought. I have actually ended readership of quite a few big brands recently because of this (Obviously, this is just my opinion and it can, and does, work in some instances).